On this episode of The PIPE, Crispin is joined by Eric Holtzclaw. Eric is a marketing expert and the Chief Visionary Partner at Liger Partners. Sales and marketing are often listed together but really are not the same. Eric joins the podcast today to talk about aligning your sales and marketing teams. Tune in and find out where you can support and augment your marketing team.
Selling During a Down Market
How do you sell during a down market? Well it's all about your attitude! Join the Sales Arbiter team, CEO, Crispin Cruz and Chief Development Officer, Dan Jourdan as they discuss the way to go about selling in a down market.