Why Sales Arbiter?

There’s no way to know if you’re truly getting the most out of your sales team. Sales Arbiter partners with businesses to build highly-profitable teams by teaching your salespeople the best tools of the trade. Armed with new knowledge, our sales leaders then guide them to develop their personal skills and realize their full potential, leading to better sales. No business is too large or too small.
We specialize in:

Declining or Plateaued Revenues

Approaches to Generate Rapid Growth

Selling to New Audiences

Does your business fall into any of these three categories?

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Build a Winning Team

Our Track Record

We listen to you; we focus on understanding your concerns and your pain points. After we review your business process, organization, and goals, we develop and partner with you to implement a plan to address your needs. Results are evaluated and revisions, if necessary, are made to keep initiatives moving forward.

Don’t just take our word for it; read what our customers have to say:

“I have had the opportunity to work with Crispin in a sales consulting role. Without a doubt, his team approach remains refreshing. The processes and procedures he develops and implements have resulted in explosive results! He can solve a challenge creatively and efficiently.”

Michael

COO and SVP, MKN Enterprises

“It’s rare that you come across standout talent like Crispin. I have had the pleasure of collaborating with him off and on over five years, related to sales and operations. I am particularly impressed by Crispin’s entrepreneurial spirit and his commitment to his team’s success. His focus on growth is second to none.”

Melissa

Director of Privacy and Compliance, ISB Global Services

“I would highly recommend Sales Arbiter services to any organization; they enhance employees’ sales through mentorship, professional development, and their astute ability to improve upon existing marketing practices.”

Christopher

Director of Business, Cooper & Company

“Crispin has a unique ability to bring a value proposition into reality. He assures that sales and execution are delivered at the highest quality.”

Jack

Co-Founder, Provato Group

Our Process

We listen to our partners to understand their greatest concerns. After reviewing your business process, organization, and goals, we work with you to develop and implement a personalized sales team strategy. Then, we monitor and evaluate the results, revising the plan when necessary.

Audit for Opportunities

Listening is key; our solutions are created by hearing your pain, your frustration, your shortcomings.

Build the Sales Organization

We create the methodology – our sales protocol is structured for your company’s success.

Develop Sales Leaders

We empower members of your sales team to become pacesetters; they will sell as though they own the company.

Increase Sales Skills

We never stop learning and neither should you and your sales leaders. Our techniques improve competence and efficiency.

SALES SUCCESS

Create Strategic Sales Plan

We customize your growth roadmap based on the needs and opportunities unique to your company.

Optimize Sales Operations

As a business owner, you need more time. Our guidelines and procedures are added to energize your sales team so you can pass the sales torch.

Guide Sales Teams

Motivation and encouragement coupled with proven methods are shared with your team.

Repeatable Sales Process

You deserve a clear future; your processes should be so strong and sustainable that you know they work over and over again.

let's get started

Our Process

We listen to our partners to understand their greatest concerns. After reviewing your business process, organization, and goals, we work with you to develop and implement a personalized sales team strategy. Then, we monitor and evaluate the results, revising the plan when necessary.

Audit for Opportunities

Listening is key; our solutions are created by hearing your pain, your frustration, your shortcomings.

Create Strategic Sales Plan

We customize your growth roadmap based on the needs and opportunities unique to your company.

Build the Sales Organization

We create the methodology – our sales protocol is structured for your company’s success.

Optimize Sales Operations

As a business owner, you need more time. Our guidelines and procedures are added to energize your sales team so you can pass the sales torch.

Develop Sales Leaders

We empower members of your sales team to become pacesetters; they will sell as though they own the company.

Guide Sales Teams

Motivation and encouragement coupled with proven methods are shared with your team.

Increase Sales Skills

We never stop learning and neither should you and your sales leaders. Our techniques improve competence and efficiency.

Repeatable Sales Process

You deserve a clear future; your processes should be so strong and sustainable that you know they work over and over again.

SALES SUCCESS

let's get started

Meet Our Team

Sales Arbiter is the key to unlocking the sales potential within your company. Our all-star team of sales professionals has personally managed and is directly responsible for selling millions of dollars in new revenue for satisfied clients all across the United States. Using the lessons learned throughout their collective decades of personal selling, the Sales Arbiter team created a proven sales training program to turn any business into a selling machine. Regardless of industry or scale, you can trust the leaders at Sales Arbiter to make it rain for your organization.

Crispin Cruz

Founder and CEO

A sales guru with more than two decades of experience in Sales and Marketing at the corporate level, Cris enjoys the art of relationship building and closing deals. His diverse work history combined with his multifaceted viewpoint towards business strategy and sales methodologies is one reason why Sales Arbiter is so effective.

Cris is a trusted advisor for the sales/marketing space and provides strategic support, identifying customized opportunities to accelerate sales growth.

With an experience toolkit built from a diversity of multiple industries and locations across the nation, Cris trains thousands of sales professionals at all levels.

His goal is always the same: build a highly-functional and sustainable sales process that takes business growth to the next level, regardless of the scale or environment.

Dan Jourdan

Chief Development Officer

Dan (a.k.a “The Deej”) brings decades of valuable experience as a sales connoisseur and serial entrepreneur. Uniquely equipped to aid small businesses, Dan has started, purchased, and sold a variety of businesses across multiple industries.

Dan understands resource constraints, personnel limitations, and other challenges unique to the small business space. Using the Sales Arbiter method, Dan creates a path to sales success to match your needs and opportunities.

Dan’s goal is to bridge the gap between “what people think they should do” and “what really works”. He does this by leveraging his sales philosophy which clients have said is a cross between Robin Williams and Confucius.

Using his combo of sales and entrepreneurship experience, Dan creates growth by implementing self-sustaining, highly profitable, and highly functional sales programs.

Bill Beers

Chief Information Officer

Bill Beers has been in the IT industry for over three decades. His passion for leveraging technology to solve complex business objectives is a big reason he is part of Sales Arbiter. Bill works with customers that need assistance in the technology aspects of the business.

He began his career as a computer programmer for the US Air Force designing and developing wargames. Throughout his career, Bill has been involved with many aspects of IT from system design, software and web development, database administration to infrastructure and security. He has experienced the evolution of technology firsthand and continues to keep pace with the current trends.

Bill’s approach to solutions is to understand the “why” in order to help solve the “how”. This approach allows him to create solutions that address current needs along with future objectives.

Tom Scully

Training Guru

A nationally-renowned sales expert and speaker, Tom Scully has developed an unorthodox, dynamic approach to the world of sales.

With more than 40 years of experience in the profession, Tom has worked as a trainer, consultant, and all around solutions guy for clients ranging from individual salespeople to Fortune 500 corporations. Through this diverse experience, Tom understands that the needs of a business vary by its scale and industry. What works for Wall Street may not hold water for a small business.

That’s why he tailors his approach to the needs of each client. Tom applies the sales universals alongside targeted solutions to enable success.

After graduating from Kent State University with a degree in Communications, Tom went on to create Sales Techniques, Inc. with co-founder (and his wife) Paula in 1993. Sales Techniques served clients of all shapes and sizes, providing critical training, sales solutions, and strategic support. The results: happy clients and record-breaking sales performance.

Now, Tom brings his decades of experience as a sales professional, trainer, and speaker to bear at Sales Arbiter. His unique sales philosophy and broad skillset are an invaluable resource in your journey to sales success.

Jeff Tucker

Chief Consultant Officer

Jeff Tucker is the small business expert. With over 40 years of experience owning and leading a number of businesses, Jeff has a broad understanding of the marketplace. He has valuable insight into the complex process of growing a business from the ground up, and has successfully shepherded clients from startup to stardom through advising and consultative solutions.

Small business entrepreneurs typically lack three critical components: time, information, and capital. That’s why expertise in small business growth is so valuable for your business. Jeff has solutions to problems small businesses face because he has faced and overcome those very same roadblocks in the past.

Rather than just diagnosing your business challenges, Jeff believes in working directly with clients to design and implement a successful plan. This enables business owners to focus their full energy on developing the business with expert guidance that illuminates opportunities and avoids potholes on the road to success.

If you are looking for the expert in getting your business “unstuck”, then look no further than Jeff Tucker!

Mallory Johnston

Senior Consultant

Mallory Johnston knows that knowledge, planning, and motivation are the keys to success. With her extensive background in sales development and training, she has proven instrumental in building new teams and continuously pushing established businesses to exceed their sales goals.

By combining her training experience with sales strategy expertise, Mallory guides owners and managers to develop effective prospecting techniques and to create high-performing teams. Her effective techniques drive customer solutions, sales results, and help owners achieve their personal and professional goals.

A can-do, get-it-done sales consultant who can help you expand your footprint and market share, Mallory hits the ground running.

Resources

5 Things Every Small Business Owner Should Learn about Sales

“Making the sale” is a common challenge for many small business owners who probably started their business because of a love for their product or service--not a love of sales. If you struggle with sales in your business, it can be helpful to get a better understanding...

7 Traits to Look for When Hiring Sales Reps

The average salesperson spends just over two and a half years on the job and takes almost five months to train and ramp up (Hubspot), and that’s if your new hire works out. What if they don’t? You could end up making a considerable investment in someone who doesn’t...

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The Number One Sales Mistake Small Businesses Make

Running a small business is a difficult task, especially when dealing with sales. Join the Sales Arbiter team, Founder & CEO, Crispin Cruz and Chief Development Officer, Dan Jourdan as they discuss the number one sales mistakes small businesses make, and how to...

There’s No “I” In Sales

How do you work together as a sales team, when many times it feels more like your team members are your competition? Join the Sales Arbiter team, Founder & CEO, Crispin Cruz and Chief Development Officer, Dan Jourdan as they discuss how to get your sales team...

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